Danny Brown - Latest Comments in All You Need is the Story

Re: All You Need is the Story

Danny Brown — Wed, 28 Oct 2009 00:28:20 -0000

Amen, Tessa, amen.

Re: All You Need is the Story

Danny Brown — Tue, 27 Oct 2009 19:28:20 -0000

Amen, Tessa, amen.

Re: All You Need is the Story

tessacarroll — Tue, 27 Oct 2009 15:43:25 -0000

Keep your glitz, special effects, celebrities, etc. Give me a story that touches my emotions and a reason to believe and you&#39ve got me hook, line, and sinker. More marketers, PR people, and advertisers need to start stripping down their messages and going with the ones that give us the best dose of reality.

Tessa Carroll
VBP OutSourcing
www.vbpoutsourcing.com

Re: All You Need is the Story

tessacarroll — Tue, 27 Oct 2009 10:43:25 -0000

Keep your glitz, special effects, celebrities, etc. Give me a story that touches my emotions and a reason to believe and you've got me hook, line, and sinker. More marketers, PR people, and advertisers need to start stripping down their messages and going with the ones that give us the best dose of reality.

Tessa Carroll
VBP OutSourcing
www.vbpoutsourcing.com

Re: All You Need is the Story

Craig Gear — Mon, 26 Oct 2009 03:52:36 -0000

It&#39s a :60 that feels like a :30 = good job

Re: All You Need is the Story

Craig Gear — Sun, 25 Oct 2009 22:52:36 -0000

It's a :60 that feels like a :30 = good job

Re: All You Need is the Story

Danny Brown — Sat, 24 Oct 2009 15:04:18 -0000

Ha, sorry if it came across that way, Ed - definitely not the intent to "set you straight" :)

I can see your point for the wider picture though, and it&#39s definitely something that advertisers and agencies need to be aware of when creating a campaign. It&#39s not always the best option to focus on local - sometimes you do have to grow outwards to really grow.

Re: All You Need is the Story

edwardboches — Sat, 24 Oct 2009 13:03:38 -0000

Danny, good point back. Wasn&#39t familiar with the hospital and it&#39s local presence. In that case makes a big difference. As a marketing/branding/creative guy, I guess I just get a little too critical :-) sometimes. Thanks for setting me straight.

Re: All You Need is the Story

edwardboches — Sat, 24 Oct 2009 12:53:56 -0000

Good point. Will return later to re comment v

Re: All You Need is the Story

Danny Brown — Sat, 24 Oct 2009 10:04:18 -0000

Ha, sorry if it came across that way, Ed - definitely not the intent to "set you straight" :)

I can see your point for the wider picture though, and it's definitely something that advertisers and agencies need to be aware of when creating a campaign. It's not always the best option to focus on local - sometimes you do have to grow outwards to really grow.

Re: All You Need is the Story

edwardboches — Sat, 24 Oct 2009 08:03:38 -0000

Danny, good point back. Wasn't familiar with the hospital and it's local presence. In that case makes a big difference. As a marketing/branding/creative guy, I guess I just get a little too critical :-) sometimes. Thanks for setting me straight.

Re: All You Need is the Story

Edward Boches — Sat, 24 Oct 2009 07:53:56 -0000

Good point. Will return later to re comment v

Re: All You Need is the Story

Danny Brown — Sat, 24 Oct 2009 01:46:09 -0000

That&#39s a fair point, Ed, though I&#39d guess that if it was a local hospital, it&#39d be a different story regarding the name (Princess Margaret is a very well-known hospital in Toronto and possibly Ontario). Locality and relevance to your area plays a huge part.

Re: All You Need is the Story

Danny Brown — Sat, 24 Oct 2009 01:43:58 -0000

Your video sounds amazing, Jeff - do you have a link for it somewhere?

You used a word that I think is key to any success - "connect". Doesn&#39t matter the product, niche, reason or other - if you don&#39t connect, you lose. Simple as.

Cheers fella!

Re: All You Need is the Story

George F. Snell III — Sat, 24 Oct 2009 01:41:36 -0000

Bingo.

Every loves a great narrative, especially if it has drama and a happy ending.

Re: All You Need is the Story

edwardboches — Sat, 24 Oct 2009 01:04:55 -0000

Late to the party here. Agree with sometimes all you need is story. But at same time, this one&#39s too easy. We are all touched by, fearful of, and emotional when it comes to cancer. So cancer is an easy one to be straight forward with when the message is one of optimism and hope. So yes, it works here. Though the message is more about cancer and survival than about the hospital. I watched this 10 seconds ago. I remember that cancer can be taken head on. But honestly, I&#39ve already forgotten the name of the hospital.

Re: All You Need is the Story

Danny Brown — Fri, 23 Oct 2009 20:46:09 -0000

That's a fair point, Ed, though I'd guess that if it was a local hospital, it'd be a different story regarding the name (Princess Margaret is a very well-known hospital in Toronto and possibly Ontario). Locality and relevance to your area plays a huge part.

Re: All You Need is the Story

Danny Brown — Fri, 23 Oct 2009 20:43:58 -0000

Your video sounds amazing, Jeff - do you have a link for it somewhere?

You used a word that I think is key to any success - "connect". Doesn't matter the product, niche, reason or other - if you don't connect, you lose. Simple as.

Cheers fella!

Re: All You Need is the Story

George F. Snell III — Fri, 23 Oct 2009 20:41:36 -0000

Bingo.

Every loves a great narrative, especially if it has drama and a happy ending.

Re: All You Need is the Story

Edward Boches — Fri, 23 Oct 2009 20:04:55 -0000

Late to the party here. Agree with sometimes all you need is story. But at same time, this one's too easy. We are all touched by, fearful of, and emotional when it comes to cancer. So cancer is an easy one to be straight forward with when the message is one of optimism and hope. So yes, it works here. Though the message is more about cancer and survival than about the hospital. I watched this 10 seconds ago. I remember that cancer can be taken head on. But honestly, I've already forgotten the name of the hospital.

Re: All You Need is the Story

JeffHurt — Fri, 23 Oct 2009 16:19:47 -0000

Danny:

Wow, we had similar trains of thoughts on the same days. Who knew?

Here are four of my reasons people should use stories and storytelling to connect with others.

1. Stories are universal, crossing age, culture and language barriers.
2. Stories help people understand concepts, more than logic and analysis.
3. Stories help define our identity and connect us with each other.
4. Stories build and preserve community, creating emotional connections and shared purpose.

BTW, a couple years ago, I was asked to be part of a video for someone retiring at my work. All 70+ employees were going to give a brief story about this person. I chose a similar method to this commercial. I brought in a boom box, my own music and had hand printed several sentences on legal size white paper for my video recording. Just like this video, I held up my memories of the retiree. When it was played at her retirment party, without saying a word, it moved the audience and had a profound impact.

A little creativity, a flip camera, a boom box and music can go along way today at inspiring people. Especially if you hook them with a story.

Re: All You Need is the Story

JeffHurt — Fri, 23 Oct 2009 11:19:47 -0000

Danny:

Wow, we had similar trains of thoughts on the same days. Who knew?

Here are four of my reasons people should use stories and storytelling to connect with others.

1. Stories are universal, crossing age, culture and language barriers.
2. Stories help people understand concepts, more than logic and analysis.
3. Stories help define our identity and connect us with each other.
4. Stories build and preserve community, creating emotional connections and shared purpose.

BTW, a couple years ago, I was asked to be part of a video for someone retiring at my work. All 70+ employees were going to give a brief story about this person. I chose a similar method to this commercial. I brought in a boom box, my own music and had hand printed several sentences on legal size white paper for my video recording. Just like this video, I held up my memories of the retiree. When it was played at her retirment party, without saying a word, it moved the audience and had a profound impact.

A little creativity, a flip camera, a boom box and music can go along way today at inspiring people. Especially if you hook them with a story.

Re: All You Need is the Story

Iggy Pintado — Thu, 22 Oct 2009 20:26:46 -0000

Great post, Danny.

To paraphrase Marshall McLuhan, "The Message IS the message".

Iggy

Re: All You Need is the Story

Iggy Pintado — Thu, 22 Oct 2009 15:26:46 -0000

Great post, Danny.

To paraphrase Marshall McLuhan, "The Message IS the message".

Iggy

Re: All You Need is the Story

Danny Brown — Thu, 22 Oct 2009 14:15:50 -0000

Correct, and I should have made that clearer when talking about the hospital.