DISQUS

danny brown - community / connection / conversation: Are You Treating People Like People?

  • Adam Singer · 9 months ago
    Tim is one of my favorite bloggers - period. He rocks.
  • Danny · 9 months ago
    Heartily agree, Adam - I don't think I've read one filler post yet from Tim.
  • Frank Reed · 9 months ago
    I have gotten caught up in activity and forgotten the treating people like people in an online environment and the end result was less than desirable. You reap what you sow.

    Unless I can truly add value in disagreeing with a point of view I walk away. The Internet allows for the quick dehumanizing of people and nothing good ever comes from that.

    Thanks for the simple reminder to move forward the right way.
  • Iggy Pintado · 9 months ago
    Right on! In the book I've just written (due late March 2009) called Connection Generation, I discuss how it's no longer about people communicating anymore but about how we establish tangible CONNECTIONS.

    People join Facebook groups, comment on blogs and use # tags on Twitter to find that common connection to information, ideas and experiences. Businesses need to do same with their customers, partners, suppliers and employees. If they don't identify that common connection with these business stakeholders - and their competitors do - they may be out of business in an increasingly connected world.
  • Danny · 9 months ago
    It's a scenario that more businesses (and people) are learning. The whole world is your local community now - you better make sure you treat it that way.
  • mikelizun · 9 months ago
    It's interesting how some companies get it right away; be human when out there in the social networking social media space, others, well, they still want to push the message and and talk TO consumers. There is no doubt people are embracing the brands that embrace them, converse with them, reach out to them. Let's face it. If you don't have a good product, no level of engagement is going to change that, but if you have fans embrace them, and you will create more fans because of it.

    Great post, Danny, and thanks for the tip on Tim's blog.
  • Danny · 9 months ago
    It's the domino effect on a human level, Mike. Word-of-mouth works both ways; too many just see the positive angle, but get it wrong and it's not just your customers that will hear about it first. Potential customers, investors, influencers - it's not the type of list you want to be viewed negatively on.
  • Tim Jahn · 9 months ago
    You're right about people embracing brands that embrace them. This has always been true and is even more important today because people can express their opinion easier and more widely.

    That goes both ways of course - if you truly embrace your customers (and fans), they're going to let everyone know how cool you are.