Danny Brown - Latest Comments in Are You Treating People Like People?

Re: Are You Treating People Like People?

Tim Jahn — Wed, 04 Mar 2009 12:13:11 -0000

You're right about people embracing brands that embrace them. This has always been true and is even more important today because people can express their opinion easier and more widely.

That goes both ways of course - if you truly embrace your customers (and fans), they're going to let everyone know how cool you are.

Re: Are You Treating People Like People?

Danny — Wed, 04 Mar 2009 10:19:19 -0000

It's the domino effect on a human level, Mike. Word-of-mouth works both ways; too many just see the positive angle, but get it wrong and it's not just your customers that will hear about it first. Potential customers, investors, influencers - it's not the type of list you want to be viewed negatively on.

Re: Are You Treating People Like People?

Danny — Wed, 04 Mar 2009 10:17:51 -0000

It's a scenario that more businesses (and people) are learning. The whole world is your local community now - you better make sure you treat it that way.

Re: Are You Treating People Like People?

mikelizun — Wed, 04 Mar 2009 07:20:19 -0000

It's interesting how some companies get it right away; be human when out there in the social networking social media space, others, well, they still want to push the message and and talk TO consumers. There is no doubt people are embracing the brands that embrace them, converse with them, reach out to them. Let's face it. If you don't have a good product, no level of engagement is going to change that, but if you have fans embrace them, and you will create more fans because of it.

Great post, Danny, and thanks for the tip on Tim's blog.

Re: Are You Treating People Like People?

Iggy Pintado — Wed, 04 Mar 2009 01:37:32 -0000

Right on! In the book I've just written (due late March 2009) called Connection Generation, I discuss how it's no longer about people communicating anymore but about how we establish tangible CONNECTIONS.

People join Facebook groups, comment on blogs and use # tags on Twitter to find that common connection to information, ideas and experiences. Businesses need to do same with their customers, partners, suppliers and employees. If they don't identify that common connection with these business stakeholders - and their competitors do - they may be out of business in an increasingly connected world.

Re: Are You Treating People Like People?

FRWFNC — Tue, 03 Mar 2009 22:06:21 -0000

I have gotten caught up in activity and forgotten the treating people like people in an online environment and the end result was less than desirable. You reap what you sow.

Unless I can truly add value in disagreeing with a point of view I walk away. The Internet allows for the quick dehumanizing of people and nothing good ever comes from that.

Thanks for the simple reminder to move forward the right way.

Re: Are You Treating People Like People?

Danny — Tue, 03 Mar 2009 18:12:14 -0000

Heartily agree, Adam - I don't think I've read one filler post yet from Tim.

Re: Are You Treating People Like People?

Adam Singer — Tue, 03 Mar 2009 18:05:01 -0000

Tim is one of my favorite bloggers - period. He rocks.