Fantastic insight, Danny. In the social media, turning molehills into mountains will without doubt be what differentiates the ordinary from the extraordinary. Those organisations which observe the 'molehill' issues conveyed by their customers, engaging them as if they were of 'mountainous' importance will be the companies that the customer remembers and positively identifies within the social media. We all like to feel that we are special. Having great importance placed upon our concerns will inevitably allow us to create an enhanced connection with the organisation.
Completely agree, Chris. While the saying "the customer is always right" isn't always so, the customer is always right to expect listening and respect. Without these two key factors, companies will lose customer loyalty to someone else who values it.
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<abbr>The Lovable Rogue´s last blog post..Who 'Owns' the Social Media?</abbr>