DISQUS

Deborah Tutnauer · 10 months ago

Thank you for illuminating that tool. I think you are right on in how important it is to know who is reading all that you put out there. You can believe that you are targeting a specific market, but knowing the truth will make your efforts that much more efficient and productive.

Deborah Tutnauer,.LCSW

fendergurl · 10 months ago

From time to time I am curious about who is reading my blog...but truthfully, I try not to think about it at this 'early' stage of blogging. I think that because of the nature of what I write, it would stifle me somewhat to think about the demographic that I am reaching. Anonymity is key. For me, it is far more important to just 'put it out there' due to emotional content I produce.

For business, I can see this as being an essential tool.
Great to know that it exists.

Hendry Lee · 10 months ago

Danny, thanks for sharing information about Quantcast. I have not install the code yet because I'm worry about slowing my site. It's another javascript code, after all. But you're right, the benefits certainly outweigh the slightly longer loading time.

I've been interested in Crowd Science recently. It seems like a good service. Have you tried it yet?

Danny · 10 months ago

- Hendry. To be honest, I've not noticed any slowdown yet - one of my pet peeves over Google Analytics.

I did look at Crowd Science, and it looks an interesting tool. I need to look at it more, since I'm not too sure how the questioning audience aspect would work (too intrusive?). Either way, analytics of some kind are turning into one of the things bloggers should look at to understand their audience.

Adam Gainer · 10 months ago

Hey Danny,

This is a great post. With my blog, ( growing in popularity) I check my analytics fairly often and look at keywords for people coming into my site. I've started to tailor my writing to help them and keep them engaged.

I have never looked at it of what individuals are looking for based off of a client's inbound marketing, in particular their blog.

Stellar post, I always learn something new and valuable whenever I visit and read your updates.

Danny · 10 months ago

Hey Adam.

I think a lot of agencies tend to forget about their client's blog - a lot of the times they're concentrating solely on website analytics and forgetting the one area that could offer the most information. Thankfully they're beginning to realize what they're missing out on, but their clients have missed out on some valuable info in the meantime.

Thanks for the compliment as well, appreciate it. :)

Tim Jahn · 10 months ago

The answer to this question is very important. While I don't think one needs to obsess over the numbers, one needs to be aware of who's visiting and who's reading. After all, you want people reading your work that will be interested in it.

Danny · 10 months ago

Exactly, Tim - numbers are all well and good (if that's your thing) but they're useless without knowing the why.

Matt Mahowald · 10 months ago

Wow, I didn't realize there were so many ways to analyze your blog traffic. I run a website and blog to promote my fitness and nutrition centers, and one of my main concerns was whether or not I was reaching the right demographic. There's no point in spending time and energy on something that isn't working, so this is a huge help. Thanks for sharing this information with the rest of us.

Dining Guy · 10 months ago

I have never thought about my audience. It totally makes sense though. I should pay more attention to who I am writing to. Thank you so much for this post. It totally opened up my eyes.