I'm more attracted to family-based marketing because family is important to me. And I think that is true for a lot of people.
Our families are our closest communities, usually the ones we are with the most and feel the most comfortable with.
Tapping into that feeling (in an unobtrusive and respectful way) will definitely result in successful marketing.
Danny
· 10 months ago
I think it's definitely the way ahead for marketing companies, Tim. They're realizing that families are becoming more important again as people look at what really matters in uncertain times.
As you say, though, it needs to be both respectful and unobtrusive, or else it'll just come across as contrived and insincere, and be worse than not marketing towards this group at all.
Rob Metras
· 9 months ago
Swiss Chalet is family. Go in anytime and see the clientelle. Usually 3 generations at the same table. Loved by seniors and young families. And with prices that in this economy make sense and provide great value" u can dine for 5.99. They get their market and have the colouring stuff on the table to amuse the little ones. They also do great couponing when you on site to bring you back in. Thanks for your insight.
Jan
· 9 months ago
Does anybody know if the male actor in the Family Happens at Swiss Chalet TV commercial is Kevin Dunn who played Joel Horneck in the Jerry Seinfeld episdoe titled "Male Unbonding"?
All Comments
Our families are our closest communities, usually the ones we are with the most and feel the most comfortable with.
Tapping into that feeling (in an unobtrusive and respectful way) will definitely result in successful marketing.
As you say, though, it needs to be both respectful and unobtrusive, or else it'll just come across as contrived and insincere, and be worse than not marketing towards this group at all.