Danny, Glad that you enjoyed the post. It is such a shame that so many companies are still overlooking the potential for the social media. I read Chris Brogan's piece; that some organisations still condemn their employees for talking to the customer is absurd. It would be interesting to see if that same organisation has a 'manufactured social media presence'... That would be the icing on the cake...
The social media does not belong to the marketers; it belongs to the customer. As you point out, in order to use the social media effectively, we must connect with the customers and help them in any way we can. This means we must avoid 'shouting' at the customer under all circumstances.
There's definitely more to Bob's story than we're hearing. While it's true that there are always two sides to everything, I can't see a good reason why the company in question would want to stop him communicating with the customers.
The only reason I can see (as a business owner) is if he was sharing confidential information - then there would be valid grounds for both a cease and desist as well as dismissal. But if it's just for communicating in a positive manner? Seems a little bizarre. As you say, it'll be interesting to see if there is any controlled and manufactured social media strategy in place - they'll soon be found out if there is.
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Glad that you enjoyed the post. It is such a shame that so many companies are still overlooking the potential for the social media. I read Chris Brogan's piece; that some organisations still condemn their employees for talking to the customer is absurd. It would be interesting to see if that same organisation has a 'manufactured social media presence'... That would be the icing on the cake...
The social media does not belong to the marketers; it belongs to the customer. As you point out, in order to use the social media effectively, we must connect with the customers and help them in any way we can. This means we must avoid 'shouting' at the customer under all circumstances.
TLR
<abbr>The Lovable Rogue´s last blog post..Who 'Owns' the Social Media?</abbr>
The only reason I can see (as a business owner) is if he was sharing confidential information - then there would be valid grounds for both a cease and desist as well as dismissal. But if it's just for communicating in a positive manner? Seems a little bizarre. As you say, it'll be interesting to see if there is any controlled and manufactured social media strategy in place - they'll soon be found out if there is.