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Your point is right, though, Danny. While we may not mean to offend, we might accidentally by not researching our audience and paying attention to their values, beliefs, and behaviors.
It's all about respect and knowing how to respect people and their differences. Good post Danny!
Would even go a step further. With our societies being so multicultural you need to be aware in your backyard! Just because someone is living in the US or Canada or wherever they may be they may still be living the culture of their country of origin.
Whether it's cultural from a societal perspective to culture from a corporate perspective (if you are going to suit and tie culture client it may be best to wear a tie rather than "being yourself" at the expense of hurting the relationship. I hate to be that way but there are games that need playing from time to time) we need to be conscious of those we deal with and not just impose our deal on them.
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