Danny Brown - Latest Comments in Marketing the Bruce Campbell Way

Re: Marketing the Bruce Campbell Way

meryl — Thu, 13 Aug 2009 18:55:05 -0000

I never knew much about Bruce Campbell until my sister loaned me his autobiography, "If Chins Could Kill" and I had a blast reading it. I don&#39t even like horror movies. Well, if it weren&#39t for his connection with a relative of mine mentioned in the book, I would&#39ve never looked at it. So now I cheer for him whenever I see him.

That&#39s an actor who knows how to market and give value. Another one is Niecy Nash. That flower thing? It&#39s to help you remember her. It may annoy some folks, but you gotta admit the trademark paid off.

Re: Marketing the Bruce Campbell Way

Meryl K Evans — Thu, 13 Aug 2009 13:55:05 -0000

I never knew much about Bruce Campbell until my sister loaned me his autobiography, "If Chins Could Kill" and I had a blast reading it. I don't even like horror movies. Well, if it weren't for his connection with a relative of mine mentioned in the book, I would've never looked at it. So now I cheer for him whenever I see him.

That's an actor who knows how to market and give value. Another one is Niecy Nash. That flower thing? It's to help you remember her. It may annoy some folks, but you gotta admit the trademark paid off.

Re: Marketing the Bruce Campbell Way

Jamie Favreau — Mon, 10 Aug 2009 00:31:55 -0000

Very good points. I have to agree with them especially if you do not support your cause then how can you market it? I don&#39t understand how that could happen. I could have been apart of something but I didn&#39t believe in the product so I didn&#39t take the position. NO matter how much they wanted me to be involved it wasn&#39t working.

Re: Marketing the Bruce Campbell Way

Jamie Favreau — Sun, 09 Aug 2009 19:31:55 -0000

Very good points. I have to agree with them especially if you do not support your cause then how can you market it? I don't understand how that could happen. I could have been apart of something but I didn't believe in the product so I didn't take the position. NO matter how much they wanted me to be involved it wasn't working.

Re: Marketing the Bruce Campbell Way

Danny Brown — Fri, 07 Aug 2009 18:55:39 -0000

Wow, now you&#39re going back a bit - yes, great call!

Re: Marketing the Bruce Campbell Way

AutOrphan — Fri, 07 Aug 2009 18:37:05 -0000

Bruce Rocks, Since you already took him. How about Allen funt from Candid Camera. He was a master at interacting.

Re: Marketing the Bruce Campbell Way

Danny Brown — Fri, 07 Aug 2009 14:03:00 -0000

Irreverent is my middle name... ;-)

I recall seeing Army of Darkness in the cinema when it came out. At the time, I was a little underwhelmed - I felt it concentrated just a little too much on the comedy side. Over repeated views, I&#39ve come to enjoy it a lot more. So I guess takeaway #4 is: "Slow burning is usually better than a blast of heat. Bright lights can burn out fast but conserved energy prepares you for a longer stay."

Thanks Ching!

Re: Marketing the Bruce Campbell Way

wchingya — Fri, 07 Aug 2009 13:56:09 -0000

Not in a million years would I see a blog post connecting Bruce Campbell with any marketing ideas. I had the greatest time enjoying an informative read, and drifting down the memory lane when I hid behind the couch when watching Army of darkness, Evil Dead..C&#39mon I was just less than 8 that time! I even caught him as Brisco County, TV drama and that show cracks me up big time. Well done on sharing the marketing ideas -- a big tip for the BC fans.

@wchingya
Social/Blogging Tracker

Re: Marketing the Bruce Campbell Way

Danny Brown — Fri, 07 Aug 2009 13:55:39 -0000

Wow, now you're going back a bit - yes, great call!

Re: Marketing the Bruce Campbell Way

Oblivionvoid — Fri, 07 Aug 2009 13:37:05 -0000

Bruce Rocks, Since you already took him. How about Allen funt from Candid Camera. He was a master at interacting.

Re: Marketing the Bruce Campbell Way

Danny Brown — Fri, 07 Aug 2009 09:03:00 -0000

Irreverent is my middle name... ;-)

I recall seeing Army of Darkness in the cinema when it came out. At the time, I was a little underwhelmed - I felt it concentrated just a little too much on the comedy side. Over repeated views, I've come to enjoy it a lot more. So I guess takeaway #4 is: "Slow burning is usually better than a blast of heat. Bright lights can burn out fast but conserved energy prepares you for a longer stay."

Thanks Ching!

Re: Marketing the Bruce Campbell Way

wchingya — Fri, 07 Aug 2009 08:56:09 -0000

Not in a million years would I see a blog post connecting Bruce Campbell with any marketing ideas. I had the greatest time enjoying an informative read, and drifting down the memory lane when I hid behind the couch when watching Army of darkness, Evil Dead..C'mon I was just less than 8 that time! I even caught him as Brisco County, TV drama and that show cracks me up big time. Well done on sharing the marketing ideas -- a big tip for the BC fans.

@wchingya
Social/Blogging Tracker

Re: Marketing the Bruce Campbell Way

websuccessdiva — Fri, 07 Aug 2009 05:28:07 -0000

I guess that&#39s what happens when you try to multi-task LOL
I was watching an old Bill Murray movie ;-) Too funny, sign I need to unplug :-)

Re: Marketing the Bruce Campbell Way

Danny Brown — Fri, 07 Aug 2009 03:50:22 -0000

Bill? ;-)

I thought you&#39d like the "Grooviness", Maria :)

Re: Marketing the Bruce Campbell Way

websuccessdiva — Fri, 07 Aug 2009 03:24:32 -0000

This is great Danny! "Choice is good, but confusion is dangerous. Be innovative but be smart." Smart innovation is often missed and kills many plans. Simplistic innovation with value... delivered consistently wins the game. P.S. Bill is absolutely hilarious :-)

Re: Marketing the Bruce Campbell Way

kylejudkins — Fri, 07 Aug 2009 02:00:10 -0000

I read Bruce&#39s biography on my last vacation, and it&#39s a great read. I highly recommend it. Great article as well!

Re: Marketing the Bruce Campbell Way

Maria Reyes-McDavis — Fri, 07 Aug 2009 00:28:07 -0000

I guess that's what happens when you try to multi-task LOL
I was watching an old Bill Murray movie ;-) Too funny, sign I need to unplug :-)

Re: Marketing the Bruce Campbell Way

Danny Brown — Thu, 06 Aug 2009 22:50:22 -0000

Bill? ;-)

I thought you'd like the "Grooviness", Maria :)

Re: Marketing the Bruce Campbell Way

Maria Reyes-McDavis — Thu, 06 Aug 2009 22:24:32 -0000

Re: Marketing the Bruce Campbell Way

Guest — Thu, 06 Aug 2009 21:00:10 -0000

I read Bruce's biography on my last vacation, and it's a great read. I highly recommend it. Great article as well!

Re: Marketing the Bruce Campbell Way

tacanderson — Thu, 06 Aug 2009 20:52:22 -0000

Besides define the brand I would add "Own Your Brand" Bruse has a great quote:
“For a long time I was embarrassed to say I was a &#39B&#39 movie actor, But now that I see what Hollywood&#39s putting out, I realized &#39B&#39 actually means &#39better.&#39”

Re: Marketing the Bruce Campbell Way

Danny Brown — Thu, 06 Aug 2009 19:26:40 -0000

Ha, that actually makes sense, and shame on me for not getting it - Joe will probably want my right arm now... ;-)

Re: Marketing the Bruce Campbell Way

April, the ispecialist — Thu, 06 Aug 2009 19:21:27 -0000

I think it&#39s the store Ash Williams worked in. "S-Mart". Course I haven&#39t checked that fact, except with my teen, so I may be wrong.

Re: Marketing the Bruce Campbell Way

reneealexanderhamilton — Thu, 06 Aug 2009 18:44:43 -0000

Would love to re-tweet this but alas Twitter is down. LOVE it Danny! I would like to add to this fantastic analogy with a comment I think Bruce made at some con somewhere (not that I&#39m a geek) Bruce Campbell: "The movies that are the easiest to make are the hardest to watch. "

Re: Marketing the Bruce Campbell Way

Danny Brown — Thu, 06 Aug 2009 18:12:57 -0000

Okay, I give in - what am I missing on the "s-mart" bit? :)