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I don't think it's because she is wrong (and of course she is). Plenty of people passionately defend "wrong" every day. I think it is because some people inspire and some don't. Some people create and innovate, and inspire other to do the same. You are one one those people, and she obviously is not.
Others have eloquently stated why your efforts and 12for12K are worthwhile, far better than I can. Her motivation? Not worth the energy required to consider. The results speak for themselves. You continue to do what you do, because the world IS a little better for it.
Cheers big guy, appreciate it.
I agree with one of your follow-up comments on Barbara's blog - her second post would have been a much better way to lead the conversation. The first sparked a debate not over the best way to conduct a fundraising campaign but over your integrity which, knowing you as I do, was never in question for me. The second post, meanwhile, is much more constructive.
Love how you handled this buddy. You are a good and humble man.
Here's my comment too, in case it's not approved:
<angrycomment>So you say Danny is well intentioned: “So here we are six months into Danny Brown’s well intentioned “12for12K campaign – Changing the World through Social Media.”
Then you question his credibility as a fundraiser? Saying…”Allegedly – I have to ask if it was a campaign to raise money or raise awareness and business for Danny Brown.” and “I find it interesting Danny selected a photo where he is not looking at the camera or you”
Can’t play on both sides of the fence. If you’re going to question the efficiency of #12for12k, that’s one thing, but when you’re disrespectful, it just makes you look bad.
I’ll be the first to say that Danny is undoubtedly a sincere, generous person. You clearly don’t know him very well to be making these kinds of accusations.
There’s a line between critical analysis of a campaign, and personal attacks, and you’re crossing it.
Guess the linkbait didn’t work too well.
Meh. </angrycomment>
I chuckled when I saw the "meh" comment - that needs to be brought more into the English language, no? Thanks, fella, really appreciate it, it's been both humbling and inspiring to see the people and replies here (and at Barbara's blog) - it offers great hope for building something special and changing with 12for12k next year and beyond. Cheers!
All the best.
Craig
"If you were in a leadership role of a non-profit in this economy, you would be thrilled to have Danny Brown in your corner. If you think it is easy to raise money, go for it. Danny didn’t go after the big bucks, he asked individuals to come forward with their $10 per charity per month because in general, it is something we can all do. I admit, because I was busy sacrificing for the non-profit I help lead all summer, that I lost track of Danny’s monthly projects. I would guess others did too. There is so much need out there and many projects never get outside support. Be grateful that Danny cared!"
Thank you for your support. And it's doubly good to get another "view" re. ChipIn and its reliance on manual input of checks donations to the charity office.
What irks me about Barbara's post is that not once was there contact to ask for confirmed figures. Nor was there contact about 12for12k's overall aim. There have been a couple of other features this week about 12for12k, and each time the author contacted myself (or I directed them to the relevant person) so the full story could be told.
A disparaging post like the one at Talisman's blog does nothing but take away from all the hard work that goes into 12for12k - from the "partners" on the team who give up their free time to help with no monetary reward, to the awesome supporters like you who, even if they can't help financially, share the charity of the month with their friends. And that's the real unforgivable part of the Talisman post.
If you have benefited by raising your profile from 12for12k, it is only because you have honed your skills through the work you've been doing for 12for12k. We need more people like you who walk the talk.
The worst kind of marketing consultant is the one who claims to know everything but has nothing to show for it. You are the total opposite, having chosen to 'sharpen the saw' for free and benefiting many organisations in the process.
All the best, and don't let haters get to you.
Perhaps if she had inquired about future plans for 12for12k, and how 2010 is shaping up to be something truly impacting, then the piece may have been fairer. As it stands, part of me wonders if it's more personal for reasons mentioned here.
Barbara,
Your post on Danny Brown appears to be severely lacking proof, research and other material to back up your claims. I say this because I think if you had some basic facts from Danny himself, your post would have been encouraging people to support the cause, instead of making him out to be a chump.
If you called Danny and asked him some direct questions you'd get nothing but straight answers including: $50k has been raised thus far for charities. $0 has been kept by Danny or 12for12k for that matter. He's just a guy who believes he can change the world in his spare time and he does it with a computer and some friends who for the most part, comp their time, because they too believe in what he's doing.
I can appreciate that social is hard to digest for a good portion of people, particularly old skool marketers and PR types, but the reality is social is a powerful tool that can be used for good. Danny and the people he runs with are committed to proving that point.
On a side note.. If you're up on your trends you would be familiar with Generation G...and how it can be successfully leveraged by marketers and PR in business.
As for the picture comment? Wow. That's a little below the belt - non?
In all seriousness, if you want to make the case that the 12for12k challenge has been a failure - by all means make the case. Why must personal insults and jabs be inserted? Whenever I read pieces that don't rely strictly on logic, facts, and numbers but instead use belittling smears to "back up" their facts, I have a hard time relying much on the rest of the post.* It smacks of other personal issues when the snarky personal jabs come out. Good response, Danny and great job on keeping it nice. :)
*I realize that sentence runs on forever, but I'm too tired to go back and rethink it. Deal.
I'm with you, fella. Like I say in the response, by all means say it failed and offer constructive criticism, but at least make it constructive and tell the complete story. Personal attacks do seem misplaced, and (usually) don't move arguments forward. Plus ca change...
"Speak the truth, do not become angered, and give when asked, even be it a little. By these three conditions one goes to the presence of the gods." - Buddha
love and peace to you and all those working for and supporting 12for12k... making a very small and a very large difference in the world. smiles.
Well done & well said :)
Sasha x.
'Nuff said.
As for the low-blows, it goes a long way to indicate the exact type of person she truly is - there was absolutely zero reason to include that to make her argument, it simply makes her look uneducated and unappreciative of others' work.
I will temper my comments about this in the name of positive energy. I think you hit the nail right on the head. A quick Google search of this person will net your her Linkedin profile. All you'd (not) want to know about her is listed there, including a crappy photoshop'd likeness of her, which she also uses on her Twitter page. People who live in glass houses comes to mind on this subject. What a waste of time and energy.
Perhaps this woman with all her "experience" is also suffering by the affect that the economy has had on donations in general and that is what is causing her to be so obviously rude and downright bitter. Times are hard, for everyone now, whether they admit it or not.
When I signed on for 12for12k, I did so because I like to give and I like the convenience of how it all works on 12for12k. I knew that it would give me a place to at least contribute $10 a month and you made it simple. I have enjoyed learning about charities that I didn't even know existed, until I heard of them through you and 12for12k. I believe that giving is very important and I have to balance that with the fact that charity begins at home. 12for12k allows me to find that balance.
I appreciate what you've done with 12for12k, and what I know you will continue to do. I appreciate your honesty, and your sincerity and the heart and soul that you put into this work. This world is so full of people with hidden agendas that it is sometimes hard to tell the good ones from the bad ones. And sometimes it's not hard at all.
Keep up the great work.
Laura Kangas
I guess that's one of the points that irked me as well - it felt like 12for12k supporters were being criticized for not thinking big, but it's not always as easy as that. Not everyone can afford to donate even $10 - but there are other ways to help and be involved, and that's where I think the real value comes in. Yes, donations would be great, but knowing about the charities and giving at a more affluent time can't be too wrong either, can it? And just talking about the charities has helped introduce many to those that may never have heard of them - and it's something we'll continue to do, along with some big new plans for 2010 and beyond.
Thanks again, Laura, appreciate your continued support. :)
I was off the grid yesterday and missed this - my first thought is that I am sorry you have to deal with such an annoying distraction. I don't understand what this woman hoped to gain by being negative and making factually inaccurate statements. The most concerning thing to me that she attacked you personally - a surefire way to loose professional credibility if she ever had any in her field.
#12for12k is a creative initiative that I am happy to recommend to people, and to which I have donated money. You have nurtured it, tried new things, and probably had a few misses, which you have undoubtedly learned from, then used that experience to improve the effort. I know you have plans for growth in the coming year - it can only get better and be more successful!
On one hand, it's irritating that she is getting all of this attention, but her rant will be forever public, and I imagine it will follow her for the rest of her career.
In the meantime, hang in there - you have gained tons of support and good will through your efforts, and I look forward to continuing to support #12for12K.
But the important thing is that we've learned from them, put improvements in place and will continue to do so. And this has led to us completely evolving the 12for12k involvement for next year and beyond - I think you'll like what you see :)
It takes a lot of effort to build something great, to build it strong so that it will last. You and many others involved in 12for12k have been working hard building a strong and lasting foundation while raising funds and awareness, simultaneously creating and strengthening relationships. I am proud and honored to be included in this group of great people working to build a better world. Build on!
She shows up to the conference call with a clear and determined effort to disrupt it. Was asked for her name twice and wouldn't give it up. Then the blog post.
Don't we call these people "trolls"?
Danny, I don't think she deserved a response from you, or anyone else involved with #12for12K. She doesn't deserve any more of our time or attention, and certainly doesn't deserve links to her blather.
Let's stay focussed on fighting the good fight.
My 2 cents.
12for12k rocks!
Jennifer
If the genesis of your "involvement" with Barbara was her email and phone call to you is as you describe... then that pretty much says it all, doesn't it? I'm not sure there's any point in leaving a comment on her blog if they're being moderated (I haven't seen any comments so far, including any of the below) and I'm loath to help drive traffic to it.
I've enjoyed being a part of your project, though I've regretfully been extremely inactive for a while (and that has nothing to do with you or the charities you selected, it's simply a function of everything going on in my life). Regardless of whether you did it for personal gain (which I don't believe) or because you really wanted to see if you could make a difference (which I do believe), if, at the end of the day, you and your cohorts are able to draw attention to these issues which are throttling are world, you're ok in my book.
I do understand the larger goal of awareness. However, since it's been billed as 12for12K, the dollar amount raised should certainly be one of the measures of success, if you don't mind my saying so. Putting it baldly, if we don't raise $12K for each charity, we didn't reach that specific measurable objective, did we? That doesn't mean we "failed," it means we didn't reach one of our objectives; certainly, in the larger context, once you analyze the campaign with the charities it will be interesting to see just how everything turned out and how they define "success" or "failure."
But let's see how we can try to make that $12K goal - we still have a few months to the end of the year (which typically is the most active for fundraising). I'm recommitting myself very publicly to help you do whatever I can, so please expect an email and/or phone call from me, and I promise I won't ask you to use me as an intermediary ;-).
And good on you.
"Donations are great, but it’s the real changes that we can put in place via awareness that will help those that need our help."
I have participated in many fundraisers for countless organizations. Yes, money is a part of the process, but its also about gaining awareness for a problem that perhaps others didn't know about. For example, without 12for12k, I wouldn't know about many of the organizations that you have picked to help. That is reason enough to show that your efforts are working to raise awareness and you should be thanked for your tremendous effort.
Another thing: "If you're not part of the solution, you're part of the problem" (Or at least I think that's how the saying goes). I don't understand why anyone would rant about something that is meant for good? What's the point? If she feels she can offer some advice, or knows of way to increase the monetary donations or awareness, she should share it with you and 12for12k.
-Christina
I have been involved in 12for12k since before the beginning and Danny Brown is a good friend.
Why did you choose to write this, Ms. Talisman? Is it because you are some sort of self-professed social media fundraising expert, intent on setting us all right in our horribly misguided ideas? Is it really because you think Danny is pompous and self-serving in his efforts? That you think that by busting this "story" wide open, you're going to somehow come off as a sort of social good hero? I'd be interested to hear what your real motivations were.
Danny Brown is one of the kindest, most sincere, most generous people I've met in my entire life. That's a fact. It's also a fact that he started 12for12k out of a genuine desire to help. As for your accusations that he did this for some sort of self-serving reason, that couldn't be further from the truth. In fact, prior to starting 12for12k, Danny already had a very high profile online - he is one of the top bloggers in Canada and has been featured in several online publications, news programs and the like talking about social media and online marketing and PR. He's actually the expert here. That you would openly accuse him of any sort of self serving behaviour is irresponsible. In fact, I'm wondering if one of the reasons you wrote this post is so you can get some attention yourself - you knew Danny would respond on his blog and now look at the link bait you've got. Lucky you!
I sincerely hope, Ms. Talisman, that you will reconsider what you've said here. I hope that you will do a bit of fact checking and revise this post to better reflect the good work that 12for12k has done this year, raising over $50,000 and unprecedented awareness for multiple charities. And I honestly think you owe Danny an apology.
Thank you for being instrumental in raising awareness for such a great cause in this space. Thank you for rallying all of us lot to reinforce our love and respect for Danny Brown and his team of amazing people at 12for12k. Thank you for refusing to post any of our comments <including mine below> on your site (as of 23Sept09 8:15am) - this is clear proof that you don't fully get this space and you indeed have some alternative agenda.
There is some good news for you in all this though... those of us who live and love this space absolutely get that a genuine and candid approach to building professional relationships is what trumps all else here. We also know that when someone goofs... we're very forgiving... provided that person owns their mistake and commits to making it right.
I guess I'm offering you a way out of this. I know quite a few of the people who commented here. All of them totally get that we all fall down... but they value more what you do when you fall.
You'd likely be surprised at how this could turn around for you.. HAH! This just reminded me of something I tell my clients... "when you find your haters... you have found one of your biggest opportunity in social". Think about it Barbara. You must have hundreds upon hundreds of people watching you right now who never even heard of you before. Now's your time to turn this round and let us all draw a line in the sand. It absolutely works in big business... it would absolutely work here. Remember, genuine, sincere and candid. You goofed Barbara. Own it and let's move on.
I'm going to just focus on 12for12k and all the good you have accomplished, because quite frankly I don't have the time or patience to deal with the negative remarks. Your goal, in your words "to raise awareness and long-term change and effect." is so important and I believe you are doing an amazing job of using social media to inspire others to make a real difference. On a personal note, you have inspired me, reminding me of how lucky I am and that it is my responsibility and privilege to do SOMETHING. And I think that is the key... just because you cannot do EVERYTHING does not mean you can't do SOMETHING. I love that you are not afraid to set ambitious goals, and I love that every month a charity is benefiting from your efforts... both through funds raised and awareness. You are having a profound impact not only on the charities, and those who they serve, but those who have the opportunity to participate in the 12for12K movement. Thank you, Danny.
saying all this crap just for sake of posting
hmm i have no content today, maybe i'll bash Danny Brown
The only good thing that I can draw from this is that you have created something that is successful. How I know that is that when something starts to become successful, things like this start to happen. I have personal experience with two organizations and know how much fun it is in the beginning when everything is pure. Once it grows beyond a certain point it is inevitable that stuff like this gets in your way. Once you accept that and realize that the good outweighs the nonsensical, things start to fall back into place and you move on.
So let's take this as a good thing - that 12for12k has officilally "made it". You have your first battle scar.
-Gabe
Regardless of what work you're doing, charitable or not, she and others have a responsibility when writing such things against someone else. A responsibility to know the facts, communicate them in a non disparaging way, but offer opportunities and positive feedback to what could be done better. Unfortunately, she lacked all of that.
And last I checked, $50k wasn't chump change and will go a long way in the charities you've helped out thus far.
Like I said yesterday, 'Do You.' Haters and negative people will come and go, Danny - but your good work will always be remembered above all of that.
I just posted this on Henie's blog and wanted to say the same thing to you.
You and the 12for12k team will always to me be the champions for all that's good about social media. As Richard Marti says, we will all build a better world for all by doing the small things that have great importance.
Please allow yourself not to be thrown off the trail by attention-grabbers who essentially know nothing. They are a roadbump on the way to accomplishing great things.
Keep your chin up and understand that you will always have my fullest support. Big hugs, brother from all your supporters down under.
Cheers, Iggy
Danny, I think most of the posts here show how the community at large feels about you. I hope you don't give too much thought and time to someone who is a) grossly misinformed b) likely link baiting and c) Someone who would rather criticize you rather than help a charity.
This was a community that did not exist until you and several others decided to create it. If the sweat equity that you've put into this group has helped raise your personal profile, good! You deserve it, as does everyone else who has worked on this initiative.
It is an insane point that due to the fact that you didnt hit your goal, the project was a failure. Quite frankly I respect the fact that you have been striving for goals that have been difficult to meet. Most would have lowered the bar to make it easier to jump over... you guys have just jumped harder.
The 12for12K team jumped in with a great concept and has been learning every month how to get to the goal. While people should always be able to offer up ideas (and in my experience you guys have been willing to listen), they should never do it in the petty and self serving way Barbara chose.
I am sure it feels crappy to have the organization that you've spearheaded as well as your own character questioned, but quite frankly... look at the source. Keep doing what you are doing! Happy to be a supporter and even happier to know you.
It is a shame that a lot of charity success boils down to how much money was raised. Yes, this helps - but who does it help? The folks that need it or the admin teams that take a chunk before passing it on?
This was the reasoning behind 12for12k - let's get it to those folks that need us the most. 2010 and beyond is going to prove that in a way that I think (hope) will connect with so many. More news soon.
PS - despite the frequent baiting with each other, happy to know you too, fella. :)
It's interesting to note that there are no comments on Barbara Talisman’s post. I think that says 2 things - anything she viewed as negative hasn't been published and secondly, there mustn't be any that agree with her as she certainly would have published those. You are doing a great job and her post will only prove to make us stronger!! xx
Here is the response I posted on Ms. Talisman's blog. I have a very strong feeling that the #12for12k community of friends -- after all, that *is* what we're all about -- will agree with me.
Ms. Talisman,
I am saddened to read this post. If you were to put in any time on the #12for12k effort as a supporter -- or even an educated, casual observer -- you would clearly see a community of people who care deeply. We follow the example set by the man you so unfairly question in your post, a man who has proven to be nothing but genuine in his endeavors and his execution. Danny Brown has taken a simple idea and electrified it using social media -- a "tactic" that is so new yet evolving, one that has never ceased to amaze me and surely those for whom the group's efforts benefit.
With all due respect, attacking a person's well-intended aspirations to help those in need by implying he has underlying motives is quite offensive. While I'm unsure of how involved you've been to date with this campaign, I ask you this:
* Have you observed the Tweet-a-Thons held by @unmarketing and others, days where individuals with very busy lives spent all their hours sitting by the computer promoting #12for12K's charities?
* Have you organized or attended any one of #12for12K's live TweetUps for charity (#GNO, #Masquertweet, etc.) where fellowship and fun lead to valuable donations for others?
* Have you ever offered up your time and services to help the cause, or observed how people from all walks of life -- graphic designers, mommy bloggers, jewelers, marketing execs, non-profit leaders, PR professionals, etc. -- have so steadfastly supported Mr. Brown and his efforts because they see amazing results in the making?
* Have you realized that the reason why there is such a strong community of people who have experienced the above activities is because we are following the example of Danny Brown, who exemplifies kindness, compassion, and altruism in everything he does?
If Danny Brown is guilty of any sort of overzealous ambition, it's one that has been -- and always will be -- directed toward helping the greater good.
Thank you very much!
Gina LaGuardia
Danny- we know there are certainly more efficient ways to bring yourself fame and fortune, if that were your goal! It's obvious that you've undertaken this effort with pure intentions, and anyone who is pure themselves can see that.
There's an important distinction that I think Barbara may be missing: 12for12K isn't advocating that all nonprofits should follow this model for their long-term fundraising. A one-month campaign isn't sustainable by any stretch of the imagination. But, the idea of creating a community of people who believe that nonprofit organizations are the backbones of our community -- providing vital education, social services and cultural diversity -- is innovative and doable. And for that, Danny Brown and the 12for12K team should be applauded.
Danny knows we all love him and think he's freaking brilliant. :) Let's show Barbara the real power of the Danny Brown community AND 12for12K by making a donation to Doctor's Without Borders on Sept. 29. I'm setting a reminder on my calendar right now so I won't forget. What do you think?
Kudos to you for all your efforts. With the strength of the SM community behind you, I hope you continue with the great work you have done to date.
@JodiEchakowitz
After reading Talisman's post, I was wondering why there was only ONE comment. Now I see! None of them are going to make it out of moderation - which is so sad!
Keep up the great work!
Lindsey
Very disappointing that Ms. Talisman decided to waste time being snarky and not constructive. Until I read your post, Danny, I wondered what her agenda was and why. Sounds like you didn't play ball with her the way she wanted.
I talk about 12for12k outside of social media because it is an amazing and inspiring idea. It has captured our imagination and there is quite a team who are donating their time and energy to making this organization work.
The remark about Danny getting some kind of lift from 12for 12k sounds like jealousy. So what if he (or any of us) get business because of his involvement? There are a lot of businesses doing the social responsibility thing without authenticity because it is fashionable to do so. Danny, you are the genuine article!
You've got my support!
What's been humbling about the responses is that it's the team and supporters that are getting the recognition as well - something that doesn't always happen. To me, that means we're building something right and that it's everyone involved who's being recognized, from the biggest donor to the single tweeter - everyone makes that difference.
By the way, thanks for noticing. Acknowledgement is a wonderful gift!
So Barbara (if you read this), allow me to break down the word "social media" for you:
Social- –adjective
1. pertaining to, devoted to, or characterized by friendly companionship or relations: a social club.
2. seeking or enjoying the companionship of others; friendly; sociable; gregarious.
3. of, pertaining to, connected with, or suited to polite or fashionable society: a social event.
Media–noun
1. a pl. of medium.
2. (usually used with a plural verb) the means of communication, as radio and television, newspapers, and magazines, that reach or influence people widely: The media are covering the speech tonight.
So if social means forming friendly relationships and media means communicating with the world through radio, tv, news, Internet then social media must combine the two to mean forming friendly relationships and using those relationships to communicate something.
Barbara's first mistake is that she dropped the ball on the whole "friendly" thing-- but she hit the nail on the head with communicating something; what she communicated is that she doesn't realize what one small blog post can spiral into--any future partnership she might try to enter into- can Google her and find this post and her post-- and see what ensued (which appears to be negative for her).
The positive side is now I am aware of the great work that you are doing with 12for12k and can show my support for you!
Thanks for an eloquent and solid combination of explanation and rationality - excellent example of what social media is and can be used for. And again, thank you for your support.
good response and sorry for the sour experience. you are doing much good! you continue to represent and model a new kind of leadership and business promotional model that includes a broad group who benefit. that is working toward a business model that both sustains and accomplishes business objectives, sets the example for others to duplicate, and benefits worthy causes... I can't think of a better one.
peace & blessings
Jay
----------------
I'm appalled that you have the nerve to talk shit about somebody who is doing amazing good in this world, rather than recognize the amazing good he is doing.
What are you doing Barbara? Complaining? I've had two interactions (direct or indirect) with you (ever). Once at the Twestival in Chicago a few weeks ago and yesterday night when I read Danny's post (and then your post).
Both interactions with you were simply you complaining. At the Twestival it was about Summer for Social Good not raising enough money and now it's about Danny not raising enough money.
What are you doing, other than complaining? These people are dedicated to helping others, not taking them down.
Let's try and help each other out, Barbara, eh? Making a difference (of ANY size) is a hell out of a lot better than not making a difference.
The power of the internet – expressing your opinion. Your idea is a good one and I am truly sorry that I didn't mention that. I am delighted many of your supporters have responded to my blog post. And I know your supporters are out there. What I want to know is for all those folks why have the results not been better? I believe for the 1,000s if not millions of followers of 12for12K, it should have been more successful. Even in $10 increments….I believe if we are going to launch social media fundraising then let’s launch it and go big.
I pulled stats directly from your website. I appreciate very much your clarification of the results. So updating the website would be a great start to letting everyone know of the success.
I believe, if we continue to believe that raising $1,200 for one organization is acceptable - through a world-wide social media effort - we are selling our work short. You referred to the effort as “begging” for $10 at a time. For this to be successful we need volume to succeed.
I highly recommend Bill Shore’s (Founder of Share our Strength) book, The Cathedral Within, where he talks about moving beyond hand to mouth fundraising (annual fund, small donations) and truly invest in our communities, people and organizations to make a difference by changing the way we position our organizations and ask for money.
Nonprofits change lives and save lives. Nonprofit work and the people/communities they support are worth more than $10. Social media needs to be a part of an overall marketing strategy – not an end unto itself. Tweetathons are points of entry for donors – how we engage them BEFORE they make their gift determines how much they will engage in giving AND thus engage others. Fundraising is not effective if we only ask for money and don’t educate and inform.
The work of @GlobalPatriot is the level all nonprofits should be working toward. We need to think big to be big. Philanthropists like Mark Lovett making a difference and significant impact by putting their commitment, resources and money on the line.
Some of your supporters asked for my solutions. Use them or don’t as you like. I believe you are in process of harnessing the power of the people for good. Let’s make it big – ask for what we want and need and get it to make a difference in the world for our friends, neighbors, communities. Because through that effort, we can change the world and must believe this is true – or there is no hope.
--Make social media an integral part of communications and marketing for any nonprofit and especially those chosen by 12for12K. That is why I noted which of the nonprofits selected by 12for12K had a social media presence or not. Given your expertise in this area, offering your skills to these nonprofits to help them build a social media presence within the human and financial resources they have BEFORE they launch would help them help the campaign and see better results and raise awareness.
--Create a social media campaign around each charity BEFORE the fundraising starts. Create the buzz of awareness for their current supporters and prospects out in the world you are giving them access to.
--Ask for what you want - $10 is too little. In some donors minds they ask, "What could an organization do with $10?" Equate the ask - which you did - to something the charity can do with the donation. But to say we want $10 from 1,200 is asking too little - who may or may not be engaged or aware of the organization until you asked.
--People give to people – 12for12K supporters have the ability to raise significant funds from their networks by helping raise awareness and money. Make sure the organizations are able, have the skills and willingness to rally their supporters in the same way.
Danny, I appreciate your work and the exchange. We have to believe we can make the world a better place by acting. You have acted.
What have YOU done?
For the record, I wont be using your company for any philanthropy work go forward, seeing as how this whole situation was brought to light and handled. I was one of the corporate sponsors in Danny's campaign and for 2010 part of our business plan involves philanthropy work in the community.
What makes him great (and what makes the whole 12for12k team great) is a single powerful asset that is sourly missing in today's world: Sincerity. Taking action as Danny (and the 12for12k team) has - putting balls right out on the front lines - is incredibly inspiring for hundreds, if not thousands of folks like me, who want to make a positive change in the world.
So instead of cutting down an effort like 12for12k, please dream and take action with us!
Thanks, Barbara!
I was injured on the job in April '08. I haven't had a day job since. I've done a little freelance writing here and there, but it's little money and far between. I recently returned to college in order to retrain. It's only by the goodness of God that I'm able to make it from week to week.
I, my wife and my children gladly support 12for12k with our $10 each month. What would you have me give?
The choice that both you and Bill (and others) make even when times are completely against you make you a giant of a human being, and I'm honoured to know you both.
I say to you Ms B Talisman that your comment is so arrogant.
My job was made redundant earlier this year and I have had almost zero income - I don't have a partner and have 2 children to feed and clothe, yet I have contributed my $10 most months. Since the beg of the year I've had about $100 come into the house, but it has given me joy to give what I can to these causes and to share this great group, especially with the Facebook community, but also twitter. Spreading the word there is my bit of reaching out through social media. It's allowed the word to be spread greater throughout Australia especially and I'm proud of the interaction that has come about through that. Again, I say Danny, you've engendered that feeling as so many other 12for12kers have adopted those feelings and spread it wide. All kudos to you!
As you've now seen Ms B Talisman, many of us have had no income at all - how much should I contribute??? How can you criticise people doing good? How much are you going to give? I'm excitedly awaiting your contribution.
I found myself unemployed, behind on house payments, struggling just to survive. Yet in the midst of it all, through the 12for12k team, their inspiration and dedication, my wife and I gave. We gave $10 each, our kids watched as we tweeted, retweeted and interacted. The older ones in amazement at what was happening - that a bunch of strangers would sit, chat, talk, tweet and reach out to the world through social media.
That powerful, effective change happens to those who come into contact with 12for12k with an open mind, open heart and a willingness to just do.
I wish you best of luck with college, and hope you all the best in the coming months...hang in there.
That basic idea - many each making a small contribution that amounts to a lot - is what makes the 12for12k concept special.
For me it works well - until I came across Danny's idea I'd never really given much thought to contributing to charity, thinking that I'd never make a difference so what's the point. This year is tough for us financially, but I know there are many who'd love to be in my position.
Thanks for supporting 12for12k (Bill as well - I just noticed your post underneath, Bill) this is what it is all about!
See, personally I think this comment would have made a better original blog post - constructive advice and possible solutions, as opposed to the fallout from the previous one.
I do have to correct you on a couple of points though:
1. At no stage has 12for12k ever referred to supporters as beggars. The phrase you're picking up on (from the conference call you joined) was that we didn't want to come across as "always begging for money", which can happen. There's a definite difference in meaning.
2. Yes, social media is just part of a marketing strategy, and with the folks involved in 12for12k, I don't think you'll find any weakness there - there are so many brilliant folk giving up their time for free. The fact they want to speaks volumes of the belief to make this work. None of us are "non-profit experts" like you and that's why we rely on the lessons we learn from month to month to improve. You can be sure this is happening, and our plans for 2010 may just surprise you.
3. I've never been a fan of "demanding" people pay a certain amount. I don't want to make someone feel bad if they can't donate; I don't want someone to feel not as valuable as someone else based on donation levels. What does that achieve? It's great to get big corporate donors, but very often a lot are either in it for selfish reasons, or won't look at new initiatives like ourselves, Twestival, Tweetsgiving, etc. So for people to offer what they can (even when they can't, like James and Bill earlier in the comments) means a lot more than a simple dollar amount.
The one thing you seem to be missing is that none of us make any money on 12for12k. It's all 100% free time and resources that we offer the charities. We have day jobs away from 12for12k that we need to keep to pay the mortgage, to put food on the table. This means very often we don't have time or resources to offer many of the solutions you suggest - we can only offer so many hours in the day.
Creating buzz is the ideal scenario and that's something that we try and look at always - but without having a business dedicated to 12for12k, then it's not always easy. Which is why 2010 will be a real eye-opener for true change - here's hoping you enjoy.
Hey Danny, good work. I wish 12for12k and you all success. You are *actually* doing something to change the world, while most people only talk about it.
Keep up all of your good work with 12for12k and as you can see from this comments section, we've got your back!
My comment that probably won't get past moderation:
"I've never read your blog before and don't really intend to again after this, but I was very disappointed when reading this post as I believe it is a complete misuse of a professional blog such as your own. If you had approached this in a way that generated discussion on how we could help Danny make 12for12k a greater success, that would have been perfectly acceptable and I'm sure Danny would appreciate your willingness to try and help improve his venture.
But, let's face it, you didn't do that.
Yes, you are entitled to your opinion, but it's completely unnecessary for you to attack the 12for12k campaign in this manner. As everyone else said, how can you call someone out for "not giving enough to charity?" I understand you consider yourself an expert in your field, and, you may be right, but most experts aren't out to belittle everyone else, they truly want to see others succeed and rise up to their level.
I could go on, but won't since this likely won't make it out of moderation. Hopefully you've learned something from this post and best of luck in your own fundraising endeavors."
Ms. Talisman,
While I sincerely appreciate the fact that you can write that fund raising is about cultivation, awareness, education and then giving. I think you will find that the 12for12k project is aware of this, and is one of the things it is doing through efforts online and offline. While it may not be raising hundreds of thousands, or millions for that matter, for any given charity as of yet, I don’t think you will find any one of the organizations disheartened by the efforts put forth. As well, I sincerely appreciate the fact that you can voice your view as to why this is such a failure in that aspect, though many will disagree with you.
What I do have a hard time appreciating are the personal attacks, which are unmerited in this medium, and the fact that you are attempting to point out what is so wrong with what 12for12k is trying to build and accomplish, yet you yourself have yet to offer any true ideas, methods, or solutions that are viable, sustainable, growth enabled and work via the social media sphere to build upon. I imagine if Danny were to have given you the funds raised thus far, you would be more forth coming with that information.
See what 12for12k is doing, is taking the money to the charities, non-profits and organizations. It is not taking a larger piece of the pie that what the organizations receive, in fact I don’t know of it taking any cut of that pie since the funds go right to the organizations, and not to 12for12k, Danny or anyone else involved. As stated on the web site, less than 10% for administrative costs – which any and all organizations have.
What is your take when you do your consulting for charities and non-profits? 10% or less? 20% 40% A set fee? Maybe the reason $2000, $5000, $15,000+ sounds so weak to you is that is far less than you would charge for your ideas, methods and solutions to the organizations you consult for?
A much more effective position on your part would have been to realize there is a group of people, businesses and other entities that are growing in size, banding together sharing a common goal. That the community is not about self, it is not about being conceited, it is not about only identifying the problems. It is about global change, which has to start somewhere, and that somewhere is with 12for12k. It is about community, social sharing and giving. It is about awareness and coming together to learn, change and grow as a group, as a community, as a global united group.
All of that has to start somewhere, just as you had to start somewhere in your efforts 20+ years ago. I am sure your first fund raising efforts raised into the hundreds of thousands, or even millions, right? No, you had to start somewhere too.
My personal view? You are scared. I am sure you charge a very nice sum to consult with entities on fund raising and how to go big. Now, here is this growing force, a community of volunteers doing it for the love of helping, that is basically supporting these organizations free of charge. I can understand how that scares you, your competition is not charging and is growing at a very fast pace.
Unfortunately for you, the personal attacks have made a blemish on you to that growing force, that community and imagine how the organizations that 12for12k support feel towards you now. Do you think any of them will decide to “go big” with your organization seeing that personal attacks are your nature? That you could not appreciate the grass-roots level of starting something new using new media? Things to think about going forward.
Because if it was... HELLO! It means others know what I am committed to??
Sheesh.
I am 100% behind you and your vision for 12for12k. I'm honored to be a part of this effort alongside so many incredible and talented people. It all comes down to the amazing difference that one person can make. You are the one who brought us all together and inspired us to act. You are the one who led the charge and who keeps us engaged and enthusiastic. You are the one that helps us see that by working together, we can create a wave of positive change.
It's not solely about the money raised, although I echo what others have said - while we may not have reached our goals, each participating organization had more than they did prior to the efforts of 12for12k. I see something bigger than that, though, which has also been referenced by others: people have taken the time to learn about these charities and what they do, they have found ways to educate others about the issues, and they have found ways to act that transcend financial donations.
I also think that allowing people to give as much as they can afford is a positive approach. It doesn't make people feel guilty for not being able to afford a larger donation and it makes them feel good about giving what they can, like any amount is still valued.
We're all still learning as 12for12k evolves, and we have some beautiful minds refining efforts and making improvements. We're all volunteers, which means that sometimes it can be difficult to implement in-depth changes depending on what is going on in people's lives at the time. We're trying something new, something without a blueprint, so in my opinion it's acceptable and even encouraged to try new ways of doing things and not relying solely on "This is the way to do it, period." How else can we learn?
And for the record, I think they new picture is great! Cheers!
Congratulations on developing a community that cares so much about you, that they have commented here so strongly in support of you.
Oh, and "thank you" for the advice you gave me yesterday; in private and away from the public gaze.
While I applaud you in taking a more transparent role in this space by allowing all comments to be visible on your site and making the effort to respond here to Danny's post, I feel your message is going to overshadow the attempts.
I wonder what would happen if you called maya culpa and threw your hands up as getting this completely wrong, apologizing for being so unprofessional with your personal digs and asking for input on how to do it right in social.
Humility is a very difficult thing... but I absolutely believe it will be your only way out of this.
You made a mistake. We all make them... but what's far more important is what do you when you screw up... tyring to fudge over this is not the answer. Trying to delfect or justify is not the answer. Owning a small piece of this to save face isn't going to work either.
The fact that a flurry of people who felt they couldn't get their comments posted on your site... copied/pasted them here on Danny's is evident that people in this space have a voice and they are going to use it. Another clear characteristic of a lot of us in this space is that we all believe we can change the world. And we're demonstrating that with user generated groups such as 12for12k - there is no big business here. No big sponsorship. Just a bunch of people committed to doing our part.
I'm reassured by your attempts but all the way in or all the way out Barbara. This space won't allow you to sit on the fence.
S.
I have received, as you can imagine, many posts defending your work. All are posted and I have responded and posted to my blog.
In addition, I am getting questions about your comment that I asked to be a beneficiary or benefit from 12for12K in ANY WAY. Danny, that never happened.
You and I talked about how nonprofits could apply to be a part of 12for12K and you said there was no process for selection and that you were not considering any more organizations. That was the extent of our conversation. I have a would NEVER ask to be beneficiary or to work for 12for12K effort.
Just to clarify.
Barbara
The conversation you refer to was one we had later in the year when the charities had been locked in - two different conversations.
Regards,
Danny.
Barbara,
It is very ironic that you would choose to publicly question Danny's integrity without disclosing that you have approached him on more than one occasion hoping to “win the business” of 12for12k. In addition, you joined the conference call the other day, but unlike the rest of us listening for information on how we can further our involvement, your hostile questioning was intended to gather fodder for this blog post. When you were asked your name you refused to divulge it, nor would you share your ulterior motives for being on the call.
Shame on you.
You may want to visit Danny’s blog and research some of his past posts about transparency and social media.
Danny Brown is not a fundraiser by trade, he is a marketer and he has an expertise in social media. He took a step back and looked at his community and asked himself how he could create something a little bigger and a little better than simply people bantering about the latest Twitter upgrade. He is constantly on the hunt for new ideas and techniques to make his project stronger and more successful. And Barbara, he doesn’t make a dime from it.
I assure you Barbara, what you see with Danny Brown is exactly what you get. He is the warmest, kindest person you could meet. In questioning his integrity I think you’ve put yours on the line. I’m sorry your nastiness has taken us all away from the real issue at hand, raising money for deserving causes.
Rachel Kay
I feel very sorry for someone that can look at what you've done and consider it self-serving. Yes, your profile is raised from this work, but I don't think anyone should have any issue with that. Heck, I first came across you because of the challenge and I am thankful to share a network with you.
You are a thought-leader in our industry who has dedicated time, energy and probably other things that we don't even know to help raise money for these charities. If that is wrong, you shouldn't want to be right.
Keep up the excellent work, my friend.
I believe in what 12 for 12k does - and the long tail is amazing. I wrote a blog post for one of the charities and am still receiving words of encouragement about my story - and that was months ago!
Every $1 is needed. The fact that the money goes directly to the charity and not through a middleman keeps the money where it really needs to be.
The good news is - when the trolls come out, you know you are doing good work!
@debworks
I haven't even bothered to read her post and I probably won't because I don't want it to ruin this warm fuzzy feeling I have from reading the comments here.
You know I will always be behind you as one of your biggest "fans" ;) and if I believed for one nanosecond that you had any kind of self-serving agenda or malicious motives for your work via 12for12k, I never would have put myself through publicly posting that video about my own experiences to help raise awareness (and funds) for child sexual abuse survivors.
From what I've read in your post and in the comments, it really does sound like sour grapes and a lot of jealousy because you've managed to do what she wasn't able to do AND you've done it with integrity and genuineness.
Thanks for posting on my blog. And posting mine on yours.
We need to do more to raise money with the millions of 12for12K folks you have assembled. Raising money is hard - no one likes doing it but we have to - to make change. It costs money to make these organizations run.
You are the social media guru - let's raise the bar, use some fundraising best practices translated to the medium and set a goal for 12for12K to raise $12M by 12/2010. YOU have the people to make it happen.
Your supporters have asked/dared me to help. My answer is yes.
No one here is interested in the numbers. The $12,000 monthly goal is JUST a number. If we reach that goal, awesome!! If 12for12k falls short, it is by NO means a failure because every dollar helps and every campaign brings awareness which is something you can't even put a dollar value on.
This is about making people a part of something. This is about touching hearts. This is about showing people who didn't think they had anything to give that they DO. The single moms, the unemployed, the disabled, the people living on fixed incomes...we CAN help and Danny Brown has proved that to us.
You're just way too focused on money and I've seen several comments from you about "yeah, so and so raised money but its not enough..." You couldn't be more wrong. It IS enough. Yes, there is more money out there to be raised, yes more people could be contributing, but there is NO point in taking shots at the people who have contributed or the amount of their contributions.
How much have YOU raised and how much have YOU put in your own pocket?
You're just digging yourself in deeper.
12for12k folks give what they can - and often more than they can - because they passionately believe in offering help to those who need it most. Everything for the charity in a particular month is 100% profit - is there a better return than that?
Millions of people? No. We're growing, but we're a long way away from that number. And I'm no social media guru - just someone that (possibly) knows more than some, and less than others.
Just finished reading this and Ms. Talisman's post. Thought about posting on her blog, but decided I would much rather just hang out here where, when I get thanked for writing a post, I feel like you mean it! : -) I just got a bit tired of the condescending thank you's I get reading over there.
Here's my two cents worth ( I would say something more valuable than that, but hey, I'm just messing around with social media, so what do I know??)
I applaud you and everyone involved with 12for12k. Doesn't matter hiow much, doesn't matter how little. What matters is you did it, you continue to do it and you do it for all the right reasons.
Love ya' Danny!
Teresa
Your two cents is always worth a nickel (is that right?) :)
I think the key thing that's come out of this all is that everyone has different ideas on how to help. Some may be better, some may not. But surely they're all trying to reach the same goal - effect change and make the world a better place? Let's spend energy on that as opposed to the lesser things.
Cheers - keep spending those dimes!
As someone who's started and run a charity I know how much work it is. You are to be applauded both for your efforts, and for taking the high road.
You, sir, are a class act.
I think we agree to disagree. Organizations cannot make their missions real, survive or serve their communities without money.
Best wishes in your work.
As a 12for12K supporter since the beginning, I can't believe ANYONE would have a negative thing to say about what you've been doing for all of these organizations.
Social media, personal branding, etc. tends to take on a ME, ME, ME focus and I am very happy to support you Danny as you turn the spotlight on those (both the charities and those they serve) in this world who very much deserve the help and focus that we can provide as a global community.
Being the gentlemen that you are, I am not shocked at how well you handled this situation. My respect for you is 100-fold now. ;-)
Hey Danny, good work. I wish 12for12k and you all success. You are *actually* doing something to change the world, while most people only talk about it.