Danny Brown - Latest Comments in Spoiling the Broth

Re: Spoiling the Broth

Tim Jahn — Mon, 30 Mar 2009 00:49:32 -0000

Too many companies try to do everything at once for everyone. As you said, sometimes all that is needed is something small and targeted. Focus is key, as is the ability to say no when necessary. In my opinion, quality always counts.

Re: Spoiling the Broth

Danny — Sun, 29 Mar 2009 11:58:20 -0000

Good point, Mark. I've seen a lot of agencies and companies letting enthusiasm take over from sense and then run out of steam pretty quickly. As you say, having the constant updates of smaller info to keep interest as opposed to that one big news piece is more often than not a better approach.

Kind of like Twitter, in a way. ;-)

Re: Spoiling the Broth

isfan — Sun, 29 Mar 2009 10:52:47 -0000

Danny,

You have no idea how timely this is. We're launching something in a month and I've been trying to sort out our strategy so your advice is VERY timely. Thanks for sharing your thoughts. I'm going to DM you for some follow up.

Keep up the great work on all fronts, including 12for12k!

@isfan

Re: Spoiling the Broth

Global Patriot — Sun, 29 Mar 2009 08:55:20 -0000

An analogy to this post is 'slow and steady wins the race', and that's a message that my PR agency has always touted. Focus on the main objective, but rather than coming out with a big splash (though that tactic is appropriate on occasion) produce a continuous stream of smaller events using various media channels so that the consumer never feels overwhelmed by your message, yet is often reminded that you're out there.