Danny, the FOUR I's are great, thanks! I am a glutton for acronyms and recently wrote similarly about L.E.A.R.N., which stands for Listen, Engage, Accept, React and Nurture.
In particular I like that you included the concept of "INVEST." Too many folks and companies seem to think they can dive into Social Media and somehow gain instant results. Not so, as you clearly and consisely explain.
Thanks Jeff. I often find that acronyms offer a much easier way to remember a message, or get it across. Guess it stems from my marketing days. ;-)
Love the L.E.A.R.N. aspect of your message - as you say, too many people/companies do forget about the social aspect of social media, and then wonder why they're not seeing any benefits from their involvement.
I guess it's up to the proponents of social media to continue to help get the message across and educate as much as possible that it's the interaction that's key - everything else will follow.
Thanks for stopping by and commenting, appreciate your time.
Matt
· 1 year ago
I guess we're all into acronyms...I recently wrote about a BETTER approach to social media.
Belong Engage Transparent Trust Explore React
Thanks for sharing your acronym!
Matt
Parker
· 1 year ago
Hey Danny -
Great post, and it reminds me of one I wrote a few weeks ago called The 4M Theory of Social Media Releases ( cli.gs/4mtheory ). I think that the two strategies are complimentary, and I'm probably going to spend some time today thinking about yours.
I definitely like Invest and Interact on your list - I'm going to start using those words instead of the cheesy phrase "put the 'social' in social media."
Your 4M theory sounds interesting - will definitely be looking at that, thanks for the heads-up.
That's the great thing about social media - there are so many variables yet they can all work so well together. All that's needed is for everyone to open up and share. :)
All Comments
In particular I like that you included the concept of "INVEST." Too many folks and companies seem to think they can dive into Social Media and somehow gain instant results. Not so, as you clearly and consisely explain.
<abbr>Jeff Sass´s last blog post..Learn Baby Learn: Turn Your Social Media Addiction Into An Asset</abbr>
Love the L.E.A.R.N. aspect of your message - as you say, too many people/companies do forget about the social aspect of social media, and then wonder why they're not seeing any benefits from their involvement.
I guess it's up to the proponents of social media to continue to help get the message across and educate as much as possible that it's the interaction that's key - everything else will follow.
Thanks for stopping by and commenting, appreciate your time.
Belong
Engage
Transparent
Trust
Explore
React
Thanks for sharing your acronym!
Matt
Great post, and it reminds me of one I wrote a few weeks ago called The 4M Theory of Social Media Releases ( cli.gs/4mtheory ). I think that the two strategies are complimentary, and I'm probably going to spend some time today thinking about yours.
I definitely like Invest and Interact on your list - I'm going to start using those words instead of the cheesy phrase "put the 'social' in social media."
Your 4M theory sounds interesting - will definitely be looking at that, thanks for the heads-up.
That's the great thing about social media - there are so many variables yet they can all work so well together. All that's needed is for everyone to open up and share. :)