Danny - awesome post! By breaking it down into defined steps like this, you are giving people some tools so they can go about making the right decisions for their business. I like that you never cite social media as the be all and end all of a business marketing plan. There's too much of that going around the Web these days.
This practical approach is one that I'm using with my clients and one that I intend to teach my students about next semester.
I think too many companies look at social media as the one-fit solution to their promotional needs. It just doesn't work this way. Unfortunately, a lot of this can be blamed on "professionals" jumping into a booming market and offering businesses what they want to hear, as opposed to the right strategy.
It can actually be a lot easier than it looks, if you just take the time to think about what you want and how to get it.
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This practical approach is one that I'm using with my clients and one that I intend to teach my students about next semester.
Thanks!
<abbr>Susan Murphy´s last blog post..And I’ll Tell Two Friends…</abbr>
I think too many companies look at social media as the one-fit solution to their promotional needs. It just doesn't work this way. Unfortunately, a lot of this can be blamed on "professionals" jumping into a booming market and offering businesses what they want to hear, as opposed to the right strategy.
It can actually be a lot easier than it looks, if you just take the time to think about what you want and how to get it.