Danny Brown - Latest Comments in We're Your People Too

Re: We're Your People Too

Global Patriot — Wed, 29 Apr 2009 15:28:38 -0000

There will always be those who are okay with being told what to do and what to buy, but increasingly the public is finding it's voice, and using the various avenues of social media to express opinions on the matter. In that light, one-way marketing communication will continue to have "some" effect, but the tide is turning on a daily a basis, and the voice of the individual is winning!

Re: We're Your People Too

Brett Borders — Wed, 29 Apr 2009 13:15:58 -0000

I definitely enjoy the paradigm shift that new communications tools are causing in how products + services are created and offered. It's scary for some personality types.. but for my type, it's a lot less scary than watching the clock and filling out TPS reports. It's challenging but overall really fun to be in the midst of something new... collectively figuring it out and creating the new business culture.

p.s. Cluetrain is a great book. Over 10 years and it still sounds fresh and groundbreaking.

Re: We're Your People Too

Kneale Mann — Tue, 28 Apr 2009 19:49:06 -0000

You mean it isn't about a slick campaign aimed slightly over the heads of potential customers whilst talking down to "the great unwashed" who know nothing about your product and will believe any claim you make? I had no idea ;-)

Another brilliant post, Danny. Bravo!

@knealemann

Re: We're Your People Too

Stuart Foster — Tue, 28 Apr 2009 18:03:28 -0000

It pains me to see a major corporation make a ridiculous media buy that has no metrics, interactivity or real imagination. Boring and not very lucrative is it?

By marketing one on one with consumers you are able to build up a repertoire that could become viral. Those empowered consumers could then spur forward your brand to heights that may have been previously unrecognized.

Re: We're Your People Too

Mark Van Baale — Tue, 28 Apr 2009 13:12:29 -0000

Danny, To quote what you said..."Companies are still spending thousands, and often millions, on a message that isn’t being heard. Or if it’s being heard, it isn’t being listened to" I fully agree. Funny thing is that I am a direct mail marketer (job role in title, but my personal view is way different) and expected to continue to pump out direct mails over and over with the same message saying "You need to buy this now." Personally, I strongly believe companies need to start interacting with their customers and ASK what customers need, not what the company believes they need.