DISQUS

richard murray · 9 months ago

Fantastic series of commercials. They did do it right.

Seth Simonds · 9 months ago

'With so many businesses getting all serious and missing the point..."

You are entirely correct. It's useless to put your game face on if you don't know how to play the game!

Geoff Armitage · 9 months ago

This is typical of JetBlue as a business. I've travelled with them a few times while over from the UK on business and they never fail to impress. Their staff are courteous and patient, their check-in areas are always excellent, and their on-board service is never anything but first class.

I heard an announcement earlier this week from their customer service desk to "make sure you let Twitter know you've landed safely in Texas". This is a company with its fingers on every pulse.

Danny · 9 months ago

One of the things that many companies forget, Geoff, is that existing customers are some of the most powerful sales "tools" around (for wont of a better phrase).

Referrals and word of mouth from someone you trust - friends, family, etc - because they were looked after by a company goes a long way.

Frank Reed · 9 months ago

It's not the worst attempt at levity but still a dicey proposition because the cynicism toward CEO types is real and it's at an all time high. The whole economic thing and the idea of excess is starting to become unfunny to me. Maybe I'm just a stick in the mud (actually I have been called much worse).

What might work for me since I am not and never will be a boardroom type is 'JetBlue is for everyone from the mailroom to the boardroom. We do it right, we treat you well and we actually give two craps about how you view us. Oh yea and we are affordable. Try us out and you won't be disappointed'. Now that would be cool to me.

Danny, I am getting tired of everyone trying to entertain me. Just give me the facts and let me make a decision based on what's good for me.

Dude, I'm just tired so if this is a downer I apologize but it is what I think so that counts for something somewhere, right?

Danny · 9 months ago

I think that's why they work so well, Frank. Everyone is tired of excess and the mini-movies show that, albeit by poking fun at those excessive examples.

I know the ads won't be to everyone's taste (and it'd be pretty boring if they were). Yet as an example of humor marketing yet still getting the message across, I thought they did a great job.

And I'd never treat your views as a downer, good sir - always appreciated. :)

Tim Jahn · 9 months ago

Definitely a fresh, unique idea and funny videos!

I don't think the videos alone are the wow factor here, but rather their overall consistent care for their customers and their customers' experience, as Geoff mentioned.

I haven't had the pleasure of flying JetBlue yet but hearing all this lately really makes me want to!

Carla Dickinson · 9 months ago

I have the pleasure of being married to one of JetBlue's fleet captains and I concur with most of the comments that have been made. I am proud of the company and what it stands for. They not only treat their customers with great service and respect, but they also care for their employees as well. As far as the video is concerned...those who don't like it, well it got your attention didn't it? I guess it served it's purpose. That's just plain good advertising people!!