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I don't think there is a magic formula to comments. As you say, some of the most thought-provoking blog posts around get very few (visible) reactions, while really quick-hit ones that are repeated so many other places get hundreds.
Perhaps it can come down to how bite-sized we're making everything? 140-character conversations; lifestreaming instead of individual accounts; breakfasts on the go as opposed to sit down discussions about the upcoming day.
Is it that we're too busy? Too occupied elsewhere? We set aside certain times and limits during the day to read what we need to, and this limits further interaction?
Who knows? But as you point out perfectly, the gamut can be far and wide as to which ones resonate and which don't, even by the same authors.
I am probably searching for the nonexistant "magic formula." I like to be able to analyze history or identify metrics to predict outcome. If a post contains the following ingredients (fill in the blanks... please!), it will generate X amount of conversation. I often compare the "most read", "most shared" and "most discussed" articles on sites such as USA Today, but am just left with more questions. Oh, I can justify the reasons most articles make each list in hindsight, but it's some of the articles that don't make the list that leave me perplexed.
I do think timing has a lot to do with it... I know that I am less likely to comment if I am reading on my BB, running late, etc. But that doesn't really explain trends... I'm really looking forward to hearing some more thoughts... even if it is why you are NOT motivated to comment on this post!
Conversation vs. monologue is a good point. I’ve read short, straight-forward opinion posts and blogs that could have been a four-part lecture series, neither of which seemed very open to feedback or comment, so I didn’t.
I don’t think something has to be controversial for folks to disagree or engage in healthy debate. There are several sides to any story, it just takes something interesting or engaging to pique interest, and get people thinking and typing.
This time, I'm just commenting to tell you I loved your post and it made a lot of sense :)
Well done!
There really is no secret formula. I try to engage the community in comments - I ask questions to their responses - make them feel wanted - because their opinions are. More often than not, the comments on my blog far outweigh the value I find in just my post. That's where community is most important.
I don't really send the link to anyone - but I have found by asking people to guest post, they bring their readership to my blog. I'm not that concerned with comment numbers - but what value the commenters that did respond found. If they did, thats all that matters. :)
But as Lauren stated, it's about the value that the comments bring vs. the actual number of comments. Though if you're creating compelling content that's getting your community talking and making them think outside of the box, then you'll get the numbers too.
Good thoughts here, Valerie.
Something to think about, Valerie, is what happens when you do your own marketing vs when you join a group of like-minded peers and share in that marketing. There's always more inbound leads when more marketing by more people is undertaken, right? The chain is always stronger than the link. Aggregating sites like Social Media Today, the Huffington Post, MarketingProfs, and others help individual bloggers see increased eyeballs, and, by extension, increased potential comments. It rarely fails.
Here's a recent blog post I wrote about the subject: http://ariwriter.com/how-a-blog-post-could-go-v...
Stats for this type of interaction and reaction would be quite cool to see.
What is the sale for a blogger? If you have paid advertisements on your dot-com, then you want people to click around so you can be paid. If you don't run ads--or if you do--should a paid click be more important than seeing your name elsewhere online?
Should you, a blogger, care if someone reads your syndicated post on the Examiner and clicks to DannyBrown.me--or stays on Examiner.com? I don't think you should be as concerned as receiving a comment as being cognizant more people are reading your articles due to your name in more syndicated places and social networking sites.
Ford wants you to buy a Focus and the Times wants you to buy a subscription. But does there come a point when name recognition (and/or engagement with said prospect) is more important than closing the deal? If so, should a blogger and a comment be any different?
Everyone knows where there's a car showroom (new or second-hand) in town; not everyone knows where a blogger (or writer) that made them think can be found.
I guess it's down to perception of recognition.
For example, a blog I read often creates these situations where you have to come up with a detailed answer to comment. It's very intimidating and few people comment (much to the author's chagrin, I'm sure)! Other blogs like Mashable ask "Will you choose (this) or (that) option?" Answers are already laid out for you. You just have to expand. Commenting ensues.
Second thought; sometimes the distance between the comment box and the post will make it too much work to comment (I know, it's pathetic). Also the complexity of the comment box will turn me off from leaving comments. Personally, I don't want to HAVE to sign into an OpenID to leave a comment, but some blogs require it.
Very good post! It made me think about what to do for comment generation on my own blogs.
Seems it's not only the post that should make it easy for you to comment! :)
I thought my post about #journchat and having influence vs. ton of followers would get some comments and it only got one. So who knows?
Nice piece , I love to comment , thus the reason for my own blog and if you want to read it , I am sure you could find it
To answer your questions as to what prompts me to comment on a blog, it's all about the community I'm engaged in. If I'm familiar with a blogger, or if I have been recommended by someone I know to read a post, then by all means, I'll take a look at it, and if the post interests me, is provocative and causes me to think, or touches on a subject that I think I can add some value to (such as when Lauren Fernandez discussed the SEC's new social media regulations at sporting events, and since I spent two years working in college athletics PR, I felt I had some insight to offer), then I will write away with a comment.
Someone doesn't necessarily even need to ask a question in a post ... I just like to see some value added. The posts that I don't comment on are the ones that read like a tome to me. "I did this," "I got this award." That's great, but it doesn't interest me to add any value back to that commentary.
Hope that helps!
Keith Trivitt
@KeithTrivitt
Where a comment request can result in a 'top picks' (e.g. What are the top restaurants in Gotham) there is likely also a correlation to more 'me too' type comments since the author is seeking input for what will be a short list and 8 endorsements carries more weight than 2. On the flip side, one merely seeking various opinions may not elicit duplicate responses due to the 'Well it's already been said' attitude (not a wrong perspective to take).
All this boils down to why/how do you use your blog? Is it merely a soapbox for the author to offer their opinion or is it being used as an interactive forum? I primarily use mine as a platform and so usually have pretty few comments. For the interactivity I go to my twitter stream, see the various opinions, reflect then post...rarely requesting comment. I may try that in an upcoming post to see if there's a statistical difference.
All of that being said -- my most 'commented' blog post was one that didn't come close to requesting comment, it was purely my own opinion on something, but certainly on a hot topic.
As a side note -- I know when I consider posting a comment, I do get intimidated by the number of comments that have already been left. Frequently it would be a significant time-suck to read them all, but I do feel obligated to where I want to avoid being repetitive or not acknowledging a similar opinion that had already been left by a previous commenter.
In that case, I commented because it's an important topic. I've written several blog entries about the need to write clearly, because so many bloggers prefer to obfuscate their messages with business jargon. So I was commenting to support a cause and add my take on why the topic is important.
In other cases I might comment because the writer has asked a question (like now) or because the post made me think of an example or other point that might further the discussion. I'll also often try to comment before sharing a link on Facebook or Twitter, so that people who follow the link will see more than 140 characters on why I thought it was important. I don't always do that. Sometimes there's nothing more to say and I don't want to force a comment for the sake of commenting. But if a post has left room for additional thoughts and one comes to mind, then my fingers may start typing of their own accord.
Thanks for taking the time to share. Am off to read Josh's article (and your comments) The title certainly sounds interesting!
I think our blogs form the backbone of our social media activity, they're sort of our home base. So if we comment on the blog itself, we know that gets maintained as part of the historical archive, something that will be seen both when the post is new and by people who stumble upon it three years later via search. While our Tweets aren't lost forever, esp. on blogs that capture them with comments, they do tend to be more ephemeral. So that is one of the reasons I like to comment then Tweet.
This is also helpful if part of our commenting strategy is meant to build readership and drive traffic to our own blogs. That hasn't really been discussed here, but I think most of us know that commenting on related blogs is a way to build traffic to our own. If we leave a useful comment, some readers will click through to our own sites to see what other ideas we may have. If we only comment via Twitter, Facebook, Friendfeed, etc. we don't reap that benefit.
I am just as guilty as most. I write (almost) every day and hope what I publish and share resonates with others. We can all watch our analytics but a wonderful way to decipher feedback is through a conversation - via comments, email, phone, twitter or various other social networking sites.
We are only human, we like to be verified and noticed and we like to find out how we help others. And we can't read minds. But as many here have mentioned, substance is as important as numbers - and many simply enjoy the piece and have nothing to add.
Are "comments" a badge of honor or quantifiable data to shape future posts? Is this about rank and numbers or sharing and exchanging valuable information?
When was the last time you called a radio station or television network or newspaper or retailer to let them know you enjoyed the experience?
@knealemann
Granted, there are post that aren't worth commenting.. and their are some that I just come up blank on... but my advise is an answer to authors and bloggers I consult who think they don't have time to comment.
We are in an attention economy.. when you pay attention, you are giving value to the post. A comment let's the blogger and others know you cared enough to read the post and then think for more than a second on it's content.
NO RULES is usually my policy. Comment or not, it's up to you... but if it's a time commitment you are worried about, maybe you can read a few less to comment more.
If you're a reader and that frustrates, maybe it's reason to be more grateful where there is an open comment policy, and share your thoughts where they're appreciated?
Thanks for stopping by and sharing your views, Warren, appreciated.
When it's not allowed, or the silly default account login on some blog systems, I have to wonder what the blogger expects...
In this age where everyone has the ability to spread and amplify your good message, why would anyone try for a centralized control in dispensing information?
:)
http://twitter.com/franswaa