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How to Sell Social Media – Twitter
If it is going to be influential then there is a likelihood that we are going to have to trust Google with it for the near future. Since they have the cash despite this economy and they are openly investing in opportunities through a venture arm.
I just wrote about the amount of Google hate that exists. It's an interesting phenomenon and something we all will need to deal with.
Frank
I don't think it's as much "Google hate" as it is "Google frustration". At times, they get things right (as Tim mentions below with Gmail), and at others they get it incredibly wrong (Feedburner is a prime example).
Add to that their incredibly poor customer service (have you ever had to get in touch with them re. an issue?) and for such a huge company, they're a paradox.
It's clear that when Google do something right they can be phenomenal, but for me they'd be a bad move on Twitter's part. Of course, I'm not the expert so watch me look silly in about 6 months time... ;-)
It seems to be a gamble with Google. You either get full attention or you get thrown in the closet to rot. Twitter's pretty damn cool. I don't think it's worth throwing the dice.
But, as a free email system, it is one of the best.
I don't have GMail but I am thinking I might because a Startup Detroit Statsbragger.com is using it to communicate but I can wait until they need me for better marketing strategies.
So NO. I don't think Twitter is a fad. It is more useful then Myspace and has a broader audience.
I'm curious as to whether PageRank can implement the feed feature they were looking at - could be a definite alternative.
Would Twitter be detrimentally affected by Google's ownership? I'm not sure. I agree with Tim; Gmail is a very useful email tool, whereas FeedBurner has lost credibility in recent times. Is this a result of Google's ownership, or simply one service being replaced by others that outperform it? If Google were to assume ownership of Twitter, the only concerns that I would have would gravitate around developments to the service. The beauty of the platform lies within its own simplicity. I fear that the capital available to Google may encourage them to 'enhance' the service, causing the simplicity thereof to become diluted.
TLR
Either way, as I mentioned to Jamie, the service is more problematic than useful at the minute. And for an analytical service from the same company that gives us Google Analytics, it's not good enough when trying to collate stats.
: )
Either way Twitter might become the next Myspace, so it would be a big loss of money for the Big G.
Second, everything on the web is beta. Heck, you could make the argument Web 2.0 is beta. A version.
I just wish either Google would sort itself out with Feedburner, or give it to coders who care. There are plenty around.
1) *because* there's a cost. Commitment matters; we care because we're paid. You care because you're paying. Or, more harshly, how's the free, unsupported, unresponsive monopoly working out for you these days?
2) The 30-day redirection is a FeedBurner transition process that makes it easier to move without losing subscribers. It's a Good Thing. The "how-to" is here http://blog.feedblitz.com/2009/04/how-to-migrate-your-feedburner-feeds.html and the recently updated (4/7/09)FeedBlitz RSS FAQs are here http://www.feedblitz.com/rssfaq.asp.
Thanks,
Phil Hollows
Founder
FeedBlitz, LLC
PS Where's FeedBurner in this conversation? Telling, isnt it?...
Thanks for stopping by, and good to see that Feedblitz monitors its brand.
"Cost" doesn't always mean better - I'd suggest there's no better CMS tool for bloggers, for example, than Wordpress and that's free. "Cost" simply means that there's no excuse for no support.
The main problem with "cost" is that there are millions of bloggers that are curious about their community and traffic yet it's not a professional medium for them. Therefore, why should they pay? I think that's where Feedblitz might struggle to attract more bloggers.
Feedburner (before Google) were actually active at taking part in the conversation - perhaps the question should have been "Where's Google?".
Some days when I'm feeling paranoid-ish I think that in the near future every aspect of our lives will be brought to us by google - think of all the data they own on us already - might even be more than what the govt. has.
Why should they pay?
- Because they want real, stable metrics.
- Because they want support when they need it.
- Because we've innovated more in the last 10 days than FeedBurner has in the last two years.
Because, basically, the value we add is worth it.
Sure, It is a business decision, even at the $1.49 minimum. But adoption is accelerating, I'll tell you that. Banner day for us yesterday, today heading is already the same direction. FeedBurner has had it soul destroyed by Google. Time to move on.
FYI: Post on metrics and the "$1.49 question" here: http://blog.feedblitz.com/2009/04/on-rss-subscr...
While your pricing starts at $1.49 per month, it then goes up depending on email subscribers (since you don't charge for RSS readers).
Many people are now using email subscription as a preferred option, so this could take away readers from a blogger (if the blogger has a solid email subscriber count and is already paying hosted server fees, for example).
I'm not saying Feedblitz isn't a valid and better alternative to Feedburner - just that not all bloggers are business-oriented.
You said you were going to mention Feedblitz "and a few others"...who are the few others?
Also, I have mixed feeling about the Google domination. On the one hand, I do agree that it does seem to eat its children. On the other hand, Google has fostered an ecosystem that even you are part of - many companies and individuals depend heavily on the Google love to keep everything going. I mean that in a literal sense (blogs running AdSense) and in a figurative sense (excitement in investment community to fund new ideas). So maybe their interest in Twitter could help give them a necessary boost to the next level.
One thing's for sure...Google is really taking a beating right now by everyone. Why is it we internet folks just looooove to kick the ankles of anyone who rises too high? I count myself in that mix, but feel somewhat ashamed.
Best,
Dana Todd, CMO
Newsforce Network
Some of the alternatives to Feedburner and Feedblitz are:
1. Feedity.
2. Rapid Feeds.
3. Subscribe2 (Wordpress plugin).
Or you could try and create your own (it's how Feedburner started).
With regards the AdSense, I'm not sure if too many bloggers make any significant money from that. At least, not unless they have their blogs looking like neon placards with adverts all over the place! ;-)
I'm all for companies rising as high as possible - we need success and innovation for any of us to move on. The problem (at least as far as my own view goes) is that Google has risen and forgotten the very users who put them there. Something I'm about to write about in my very next post, funnily enough... ;-)