Danny Brown - Latest Comments in Your Routine is Killing You

Re: Your Routine is Killing You

Ricardo Bueno — Sat, 23 May 2009 17:15:49 -0000

Reminds me of this quote on the definition of insanity: "doing the same thing over and over again and expecting different results."

If you're doing the same thing over and over again and producing the same result, I agree, it's time to try something different. When it comes to business and new contacts, I try to get creative/unique by sending new contacts a personalized video email (using TokBox or Eyejot). It's personal ya know...and different...

Re: Your Routine is Killing You

John Haydon — Thu, 14 May 2009 13:20:23 -0000

A good friend of mine who owns a recording studio has a very small post-it note on the mixing board with the words "Freshness Is Key".

Re: Your Routine is Killing You

Tom Vanlerberghe — Thu, 14 May 2009 04:58:30 -0000

Thanks for not calling me a cheat... though I must admit I sometimes go auto-pilot where I should think more about what I do.

Great read is Flow from Mihaly Csikszentmihalyi, he writes about how to get the most out of those 5%. And I know a Dutch psychologist is researching how to define those keymoments and get the most of it. When we can do those two... world domination is ours.

Re: Your Routine is Killing You

JustinSMV — Thu, 14 May 2009 02:32:53 -0000

If you keep doing the same thing over and over you get the same results which sometimes people are ok with that....but successful people go above and beyond the ordinary. Great Post Danny. Food for thought.

Re: Your Routine is Killing You

Andrew Weaver — Wed, 13 May 2009 22:29:16 -0000

Thanks for this, Danny. Of late, I've been going through the motions of my routine and not been giving much thought to anything. I needed this reminder.

Re: Your Routine is Killing You

Stuart Foster — Wed, 13 May 2009 22:11:55 -0000

What about routinely writing blog posts? I'm totally screwed if this is the case... I have been trying to break my routine by reading more blogs and running though :).

Re: Your Routine is Killing You

Henie — Wed, 13 May 2009 19:20:08 -0000

Hi Danny!

It's the 99.9% which is routine! I like your idea of switching it up a bit and doing the .1% first! :~) Fresh breath in the shower is suddenly the new ideal for me! Thanks! :~)

Your perspective always leads me to new points of discovery!

Re: Your Routine is Killing You

Tom Vanlerberghe — Wed, 13 May 2009 17:35:33 -0000

Great post, something I like to read about a lot.
There's a theory that 95% of all the things we do is automated. And it's not bad actually... running on auto-pilot means saving time, if you have to think about everything, you'll never get anything done.

But that does mean we have a very important 5% left. And it may seem weird, but I believe that putting a routine into those 5% can expand it a bit. First accept that you can never turn that 5 into a 20. But you can schedule time where you force yourself to focus on certain issues to get the most out of it.

I presume you also write a lot of pr-campaigns? It's tempting to take the 'template'road right? I'm always tempted to start from a previous plan and 'just' update it, whether it's because I don't have a lot of time, because something similar had success,... But that plan is a keymoment, you can do all the rest on auto-pilot, not this. So scheduling (routine) enough time to force yourself to think and rethink your campaign can actually make it better. Defining those keymoments and force them into that 5%... maybe you'll end up with the same plan, but at least you'll know that it's the best plan you could come up with. When you go on auto-pilot you'll always doubt yourself.

grtz
Tom

Re: Your Routine is Killing You

Drew Schiller — Wed, 13 May 2009 14:21:43 -0000

I've been thinking a great deal about this recently, Danny. We are what our habits make us!

Re: Your Routine is Killing You

Tim Jahn — Wed, 13 May 2009 14:03:54 -0000

It's true, we all get stuck in our routine at one point or another. You're right, though, we must break free and try something new.

Adam Singer brought up a good point awhile ago on a post of mine relating to this very topic. He mentioned how patterns aren't always bad if you analyze and learn from them.

Re: Your Routine is Killing You

Narciso Tovar, Big Noise Commu — Wed, 13 May 2009 12:39:58 -0000

YES!!! There is SOO much value in taking a step back and looking at three key things:
* WHAT you are doing
* HOW you are doing it
* WHY you are doing it

These kinds of tweaks will not only get you out of your routine and get you off 'auto-pilot,' but, quite possibly, help you from making some BIG mistakes.